Transforming the Wheel Shopping Experience
An intuitive visualization tool that helps users confidently select the perfect wheels for their vehicles
An intuitive visualization tool that helps users confidently select the perfect wheels for their vehicles
The Wheel Visualizer project aims to revolutionize how customers shop for wheels online by providing an intuitive, interactive design experience.
As the UX Designer, I led the entire design process from user research to prototyping, creating a seamless experience that enhances decision-making confidence.
The result is a highly functional template that improves customer satisfaction and streamlines the wheel selection journey.
Professionals who modify vehicles and need precise wheel visualization tools
Tech-savvy customers who prefer to browse and purchase car accessories online
Customers new to wheel customization who need guidance and visualization support
Users struggle to visualize wheel designs on their vehicles, leading to purchase hesitation and uncertainty during decision-making.
Develop an intuitive interface enabling real-time wheel visualization, enhancing customer confidence and streamlining the purchase journey.
User surveys and interviews revealed that customers prioritize:
Competitive analysis highlighted opportunities to improve on existing solutions by offering more intuitive interfaces and realistic previews.
A 40-year-old new to wheel shopping, looking for guidance and easy-to-use customization features.
Pain Points: Overwhelmed by options, uncertain about compatibility, needs visual confirmation
A 35-year-old professional who shops for car accessories online and values a straightforward, time-efficient interface.
Pain Points: Limited time, needs efficient filtering, wants quick comparison tools
A 28-year-old who loves modifying vehicles for a unique look, seeking detailed visualization tools before purchasing.
Pain Points: Needs high-quality visualization, wants detailed specs, expects variety of options
A 25-year-old who prioritizes aesthetics and wants to see how different wheel styles complement her car's appearance.
Pain Points: Focuses on visual appeal, concerned about style consistency, wants multiple viewing angles
Brainstormed and sketched ideas for a seamless user journey from vehicle selection to wheel customization, focusing on intuitive navigation and quick access to key features.
Explored different navigation structures
Sketched initial concepts for navigation flow
Created low-fidelity wireframes
Focused on clean, uncluttered interface
Designed intuitive interactive elements
Ensured logical user flow through the process
Implemented quick-access filters
Focused on mobile-first responsive design
Prioritized loading speed and responsiveness
Vehicle selection by make, model, and year
Auto-filters for compatible wheel options
Gallery display of compatible wheel options
Interactive filters for brand, material, color
Real-time wheel visualization on vehicle
Side-by-side wheel design comparison
Summary display with installation options
Created low-fidelity wireframes using Figma to outline structure and layout, focusing on content organization, simplified navigation, and a logical user journey.
Validated initial concepts through low-fidelity prototypes focusing on core functionality and user flow, allowing for quick iteration based on early feedback.
To guide the design process, I developed a comprehensive research strategy to understand user needs and pain points:
Once the low-fidelity prototype was ready, I conducted structured usability testing:
Users strongly preferred quick, intuitive customization with real-time visualization and minimal complexity.
Realistic and accurate visualizations were crucial for decision-making, driving improvements in rendering quality.
Testing revealed scaling and touch responsiveness issues on mobile that were addressed in subsequent iterations.
Created detailed visual representations showcasing polished design elements, color schemes, typography, and responsive layouts optimized for all device sizes.
Developed interactive prototypes based on usability feedback, enabling users to test key features in a realistic environment before implementation.
The platform was designed with inclusivity as a core principle, incorporating:
The Wheel Visualizer UX design successfully transformed the wheel shopping experience by providing intuitive visualization and streamlining the decision-making process.
Increased by 87%
Reduced by 45%
Increased by 62%
This project demonstrates how thoughtful UX design can elevate user satisfaction and drive engagement in the e-commerce domain, turning complex shopping experiences into intuitive and enjoyable ones.
Implement robust analytics to track user behavior and identify opportunities for further optimization.
Explore augmented reality features allowing users to visualize wheels on their actual vehicle through their camera.
Develop an AI-powered recommendation system to suggest wheels based on user preferences and vehicle style.
Figma
Photoshop
Illustrator
Let's discuss how we can create intuitive digital experiences that solve real user problems.
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