“Have fun running through different roads and characters”
AMA, a content management game website builder, helps people to build fully featured online games. Their research teams identified that people want to use their cellphone to access AMA gaming website. So, they asked us to design a mobile game to help people have fun and earn some extra cash.
users include all people who like to play games and also specially those who like to earn cash.
We collected all the feedbacks that we received from our research from users. We converted these feedbacks to user personas. One of them is Sam, a 19-year college student who loves gaming. He spends almost all of his free time doing gaming. The research revealed that Sam often wants to play games when he’s not home. So he needs a mobile game app.
Currently, AMA games are not compliant with mobile platforms and are difficult to use.
We brainstormed some solutions based on what we learned from our research. Then based on our empathize stage research we sketched out some concepts from our design.
In this step we know almost enough about our users and their needs so we created the first level of the design. The headings are clearly listed. Also, buttons, icons and images are there to show defined app sections.
In this step, users are able to interact with each part of the design. We connected all the wireframes together.
We conducted a remote, unmoderated usability study between Jun 1-7. We tasked 14 participants. Our goal was to figure out what difficulties users encountered when using the app, such as match-day, results, calendar, vote and 10-seconds ad. Each session lasted for 10-15 minutes, including the test and interview questions. Participants were anyone love gaming. We included a balanced number of male and female who were aged 18 to 31 years old. We presented participants with some tasks that had them intact with the core task in the game.
Observations | Participant A | Participant B | Participant C | Participant D | Participant E |
---|---|---|---|---|---|
Will use this game again | |||||
Won't use this game again | |||||
Easily could add credit card and bank account | |||||
Had a hard time to find out how banking options work | |||||
Feels frustrated connect to bank account | |||||
Speaks in a positive tone | |||||
Speak in a frustrated tone | |||||
Speaks in an annoyed tone | |||||
Speaks in a confident tone | |||||
Didn't understand connection between characters and roads | |||||
Confused about results |
Almost all users were confused about how to use the calendar to check other match date results, therefore they need more information and tips about the results. |
Not everyone could find the wallet section quickly, so they need more context about bank and payment method features |
Some users didn’t understand the connection between each character and roads, therefore they need more information about each road and character features. |